Ready for the biggest dosage of SWAG you’ve experienced at the very least during the month of April? Look no further than everyone’s favourite pretty motherfucker A$AP Rocky, who yesterday unleashed onto the interwebs his first official single ‘Goldie’. Rocky’s ‘LiveLoveA$AP’ was widely cited as last year’s best mixtape and this latest cut keeps the quality control tightly in check.
Production is handled by ‘Niggas In Paris’ beatsmith Hit-Boy and whilst calmer in tone than the Jay-Z / Kanye joint, it’s still constructed of similarly mechanical sounding components that tip their hat strongly to The Neptunes. Employing chopped ‘N screwed sections and tied together with A$AP’s seductive drawl this is a track which is over long before you’d like and therefore demands several instant replays.
With recent weeks having seen excellently received performances at both SXSW and Coachella, Rocky and his cohorts are keeping the hype machine working at full capacity. If forthcoming material is as strong as that which has preceeded it, we’d hazard a guess that ‘LongLiveA$AP’ may well be this year’s finest hip-hop LP. Listen to ‘Goldie’ below, as well as two of our favourite cuts from Rocky’s mixtape, ‘Peso’ and ‘Demons’. SWAAAAAAAAAG.
A$AP Rocky – Goldie
A$AP Rocky - Peso
A$AP Rocky - Demons (Produced by Clams Casino)
BONUS: This interview with Rocky and his crew by Nardwuar makes us very happy indeed:
EDIT: If you’re yet to see the official video, get your eyes around this – Call him Billy Gates he got cribs in every state – heights of coolness you will NEVER reach.